Who founded About Time?
About Time was founded by Angelica Malin in 2014. According to ChatGPT, Angelica Malin is:
“A British entrepreneur, author, and public speaker known for her work in the media and business sectors. She is the founder and editor-in-chief of About Time Magazine, a popular online lifestyle publication that covers topics such as food, travel, fitness, and entrepreneurship. Malin has established herself as a prominent voice in the business world, particularly for her focus on empowering women in entrepreneurship. In addition to her work with About Time Magazine, Angelica Malin is the founder of the She Started It LIVE festival, an event aimed at inspiring and connecting female entrepreneurs. She is also an author, having written books that focus on personal development, entrepreneurship, and success. Angelica Malin is often invited to speak at events and on panels about topics related to entrepreneurship, media, and women’s empowerment.”
In her own words: she’s a badass emcee and author, but spends a large part of the day picking raspberries off the floor thrown by her one-year daughter Willow.
What is About Time?
About Time is a lifestyle magazine, but it’s also like your friend, you know?
We’re the friend who’s always clued up about the latest pop-up, London’s hottest new restaurant opening and which workouts trend is sweeping the capital. We’re all about spending your time and energy wisely – we’re only interested in the things REALLY worth your time. It’s very precious, after all. We’ve grown to become one of London’s leading lifestyle magazines – mainly through our love of avocado toast.
Who reads About Time?
Proudly, around 85,000 people every month – all over the world. The magazine is aimed at 25-35 year old Brits, and it’s also widely read abroad. In fact, the magazine is read in 215 countries every month, with the USA being our second biggest audience. 52% of our monthly traffic is on mobile, because we all love our smartphones, hey?
The magazine is aimed at the ‘social decision makers’ – foodies, tastemakers, trendsetters, the people who know the value of a good flat white. We’re cultural curators and we seek to only promote things really worth people’s time, money and Instagram filters. Here’s some other fun facts about About Time Magazine’s readership:
• 50% of our readership are aged 25-34
• 70% of our readership are female
• Our readership is split 49% on desktop, 44% on mobile, the rest on tablet
• Our readership is split between 173 countries, of which UK, United States, Germany, Australia, France and Canada are the highest readerships.
What does the magazine cover?
About Time explores anything worth your time, energy and money – whether that’s food, fitness, travel or people. We publish around 5 new features a day, which means we have to drink a lot of coffee, and then do even more Bikram yoga to get them out of our systems. The site is particularly trend focused – we love highlighting emerging food trends, interesting people and unusual travel destinations. To chat features, please email aliciag@abouttimemagazine.co.uk.
What brands have you worked with?
We’re lucky to have worked with some epic brands, including Nākd, Bombay Sapphire, Budweiser Budvar, Pernod Ricard, Kingfisher Beer, teapigs, Vital Ingredient, Teletext Holidays, Häagen-Dazs, The Coconut Collaborative, Spotify, Just Eat, Deliveroo, D&D London and many more. We’ve worked on branded advertorials with Spotify, Just Eat, Kallo and Deliveroo to name a few. We’re worked on some fantastic sponsored weeks, such as Curry Week with Kingfisher Beer, Israel Week with MASA Israel, Baking Week with Billington’s, Coconut Week with Coconut Collaborative, Matcha Week with Vivid Drinks, Nut Week with Meridian Foods, Breakfast Week with Lizi’s Granola, Korean Week with Yogiyo! and Date Week with BeLOVeD.
How can we work together?
If you’re interested in receiving our media kit and working together, get in touch: angelica@abouttimemagazine.co.uk.